Andrea Curry Portfolio
Workest
I run Workest, a media site frequently cited as the best, free resource for small- and mid-sized business (SMB) owners and HR managers.
BARTable
From 2014 to 2019, I ran BARTable, an entertainment wesbite designed to encourage Bay Area residents to ride BART while supporting local community events and small businesses.
People Operations Book
Researched and co-ghostwrote “People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce”.
COVID-19 Pivot
When COVID-19 turned the small business world upside down, I started to revise our content and marketing strategy to help customers and readers navigate unprecedented challenges.
Media Reports & Surveys
I write and run surveys to unearth hot-button issues, and turn the findings into data-rich reports, PR pitches, long-form articles, social media content, infographics, and more.
Blogs
I’ve written hundreds of blog posts for companies on a myriad of topics, including entrepreneurship, marketing, financial planning, HR, small business trends, transportation, and tech.
Email Marketing
Since 2013, I have written a weekly email newsletter to connect companies with their target audience.
Social Content
As a content lead and managing editor, part of my job was to translate customer messaging into visually-appealing, engaging copy.
TV Spots
I managed BART’s annual holiday marketing campaign, which included TV commercials and billboards.
Event Marketing
I’ve helped organize festivals and events with 5,000+ people in attendance.
Media Kits
Created persuasive pitch decks to help land lucrative sponsorships.
Journalism
I started my career as a reporter writing about everything from cronuts to cops. I was the youngest editor to manage a daily newspaper on the island of Kauai.