Resume

Education

Work History

Zenefits | 2019 to present

Zenefits is an SF-based tech company offering HR SaaS to help Human Resources and small business owners manage their workforce. I launched and run Workest.com, Zenefits' top organic channel. Workest is frequently cited as the best free resource for small- and mid-sized business (SMB) owners and HR managers.

🔹 Leads SEO-informed content creation (short-form and long-form articles, blog posts, eBooks, infographics, whitepapers, promotional assets, email campaigns, social media, multimedia presentations, and other digital content)
🔹 Created and maintains editorial calendar and leads a team of writers, editors, and designers
🔹 Wrote company style guide so content is consistent with the brand's voice, tone, and style

Bay Area Rapid Transit | 2013 to 2019

Developed and launched BART's content marketing program, BARTable, targeting leisure riders and tourists. Handled and grew all digital properties including management of the website (bart.gov/bartable); social media channels (23,100 followers), and weekly email newsletter (110,000 subscribers).

🔹 Responsible for content creation (blogs, social media, articles, videos, and graphics)
🔹 Managed brand identity and position in the marketplace
🔹 Led viral marketing campaign that resulted in 25,096 email sign-ups within 1 month
🔹 Managed website redesign project. Redesigned site attracted more than 200,000 new users and increased website traffic by 360% in quarter following launch. Increased page views by 45% and sessions by 80% year-over-year

Member of BART's Investment Plans Committee:
💎 Oversaw ~$1 billion in BART's 401(a) Money Purchase Pension Plan and 457 Deferred Compensation plans
🔹 NAGDCA award winner (2018) for Education/Effective Communication campaign
🔹 Led re-branding initiative, which resulted in a new logo design, responsive website design, and other collateral materials

Editor at The Garden Island Newspaper | 2010-2013

Started as a reporter, promoted to Special Sections Editor, and then Managing Editor.

As editor, I oversaw all aspects of the newsroom. Under my leadership, TGI won six Pai Awards from the Hawaii Publishers Association for: Design (two), Special Section Excellence, Investigative Reporting, Online Reporting and Spot News. Named the Most Positive Impact Employee for the company.

SPECIAL SECTIONS EDITOR (December 2011 - July 2012)
Wrote articles, edited copy and designed niche publications (roughly seven a month), including a weekly entertainment magazine

REPORTER (September 2010 - December 2011)
Wrote seven to 10 bylines a week covering a wide range of topics, including arts and entertainment, general assignments, features

Fun fact: I got to say “Stop the presses!” exactly once.