Workest by Zenefits

Zenefits is an HR SaaS company serving small business owners, entrepreneurs, and HR managers. I launched and manage the day-to-day at Workest.com. Workest is a media and community platform that includes news, interactive tools, and daily updates on the changing landscape of the small business market.

• I lead a team of writers and designers to create content designed to meet readers where they’re at, whether it’s a quick answer to a question or an in-depth analysis of a hot-button issue (like vaccines in the workplace). I built a scalable workflow to allow us to publish fresh content daily.

• This past year Workest reached millions of businesses and is now Zenefits’ top organic channel driving qualified sales leads.

• Within 6 months of launch, I grew the website to 500,000 unique monthly visitors and 70,000 email subscribers.