Email Marketing

 
 
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BARTable This Weekend

For BART, I launched BARTable This Weekend, a weekly newsletter targeted to Bay Area residents looking for fun things to do on the weekend. I led a viral email campaign that resulted in 25,000+ email sign-ups within 1 month. In the course of 2 years, I grew the newsletter to 100,000+ subscribers. I wrote and designed every email during my time with the company.  

Workest Weekly

At Zenefits, I launched Workest Weekly, an email newsletter targeted to HR managers and small business owners. I started the email newsletter at the end of 2019 and have grown it to 70,000+ email subscribers. In addition, I write the copy for each newsletter and work closely with design to make it look its best.