Branding

BARTable

At BART, I led 2 major branding projects. One was the launch of BARTable, a website about all things that are BARTable -- as in, things that are close to BART stations. BARTable focused on fun things to do on the weekends (concerts, dining, theater, museums, sports games, festivals). My goal was to  reflect the fun nature of the website, while still being visually tied to the main BART brand.